Talent Retention Strategy at Essar Group

In March 2011, the Essar Group, one of India's largest Corporate Houses and a multinational conglomerate, launched two new HR initiatives, 'New Lateral Moves' and 'True Calling'² together called as Next Moves, aimed at improving employee retention.³ The company found that many of its employees were leaving the organization for opportunities that were also available within Essar Group itself and so decided to frame new retention strategies to retain these employees. The aim of the two HR initiatives was to provide better career growth opportunities for people within the Group and to motivate experienced talent to stay on in the Group. The Essar Group believed that the new initiatives would help to reduce the attrition rate among the employees. But experts were skeptical about the future of the Next Moves at the Group.